Helen Halloran of the Concord Flower Shop on Thoreau Street had the creative idea to star in her own reality series -- in the store's front window! Her January performance art was a hit, and a story about it appeared in the magazine Floral Management, which can be seen here:http://floralmanagement.safnow.org/DigitalAnywhere/viewer.aspx?id=31&pageId=16&refid=48412&s=undefined
The point of this piece of performance art -- besides it being a lot of fun for staff and for surprised passers-by -- was to demonstrate just how local a business they truly are. There so many other so-called local florists one can find in the phone book and online who do not have any presence anywhere nearby whatsoever. They are doing misleading mass marketing, hoping customers will think they are local businesses, and then drop-shipping from whatever distant place they do business.
Just let them try to drop-ship this kind of living window display - ha!
Image: As it appeared in Floral Management.
