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New and delicious varieties were bred and grown here in increasing numbers, especially during the 1870's. Captain John Brook Moore, an important Concord agriculturist, advertised for sale in 1873 fourteen varieties of the strawberry plant. Some of these were award-winning developments of his own, most notably the Davis and Belle variants. They cost anywhere from $5 to $12 per 1,000 plants. Edward Jarvis wrote in his Traditions and Reminiscences of Concord, Massachusetts that the state agricultural census of 1874 reported 79,890 boxes (quarts) of strawberries were grown in Concord, being valued at $13,702. However, by 1878, these numbers had increased greatly, with as many as 10,800 boxes being sent to Boston by just one grower in a single day. By that time there were over 100 Concord strawberry growers with over 50 acres of land under cultivation with that crop. He compares this with the early part of the century when it was unusual to raise and sell this fruit even to local customers.
Large-scale strawberry growing continued through the early 20th century. Locals still recall picking berries for a couple of cents a box during their childhoods, a job often left to the youngsters. Concord native, Richard Wheeler remembers his early years on his grandfather's Concord farmland included "the fun of picking strawberries with the crews that materialized out of nowhere at harvest time." He says, "It was the responsibility of the picker to 'dress' the top by placing the more attractive berries there; the smaller ones went on the bottom." Of course, there was the all-important "luxury of sampling the fresh fruit as you went along - provided Grandfather or the foreman weren't looking." While Concord strawberries are still a great favorite locally, they are not now grown in such profusion, nor are they exported far and wide. Starting sometime in mid-June (depending on local weather conditions), these bright, luscious gems can be found at Concord's farmstands and at pick-your-own locations.
Sources: Text: ©2000 The Concord, MA Homepage Drawing of the strawberry plant: "Jenney's Seedling Strawberry," from New England Farmer, July 19, 1851, courtesy of the Special Collections of the Concord Free Public Library Other strawberry art: Pats Web Graphics
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